Product Photography

In the changing markets, more and more products are finding their way online. The new generation marketers are using e-commerce as potent platforms to increase the sales.

The focus is on visual merchandizing, the sellers have to present their products in the most attractive way, there are many ways in which you can shoot your products and get decided output.

We suggest the following approaches,

i)Product Photography

When shooting a product, which is smaller in size, then an average human being, you require product photography kit. This kit constitutes of light tent, reflectors, small light stand, the size of the object being small requires even light from all sides, to enhance the small product features in the simplest manner. The photographer can place an acrylic raiser inside the light tent and shoot the object as at close proximity.

The day light effect may be enhanced using ultra tool reflector lights, the tent by itself acts as a softbox which smoothens exterior light that may be falling on to the object.You may setup the shooting environment near a window or opening providing natural light which can be modified with a light tent. This is a DIY (DO IT YOURSELF) kit used by multiple individuals for different requirements.

ii) Home/Garage/Warehouse/Storeroom studio

The size of the objects when are equal to/ larger than a human being, the shoot can be caused by creating your own studio setup either in all Home/ Garage/ Warehouse/ Storeroom.

The basic setup would require a backdrop; there is a choice of solid colours as preferred backdrops for shooting relatively large objects like furniture, cars, vehicles, clothes etc. The backdrop can be set on the white backdrop stand, the width of the stand may be chosen based on the area available in the studio. The photographer should ensure that the wall is covered completely; there is a choice of width of backdrops and backdrop stand.

The length of the backdrop can be chosen depending on the floor area to be covered. This is specifically arrive at keeping in view the area covered by the subject being shot.

The lights option may be considered keeping in view the availability of natural light. Many photographers prefer to work with the whole lighting equipment completely.The studio is converted into a complete darkroom, locking out all natural light, the primary lights to be considered for product shoot or photography is a flush strobe light.

These lights can be used in multiples; the syncing of the click with the flash light is done using a digital trigger. The accessories which support the smoothening of the light are softbox/ flash.

The softbox distributes the light evenly, we can use umbrella to diversify the light around the subject. You have the option to use barn doors with colours green, blue, red, yellow for colorized effect.